Increased sales of anime content to support the growing popularity and growth of the market. Japan is the leading region in the anime market. The live entertainment segment is expected to dominate the market. The growing preference for OTT platforms for viewing entertainment content is a key driver and accelerator of demand in the anime market.
NEWARK, Delaware, July 19, 2022 / PRNewswire / – The global anime market is projected to grow to $ 25,624 million in 2022 and $ 52,996.6 million by 2032, with a CAGR of 7.5% from 2022 to 2032.
The growing preference for the OTT platform for viewing entertainment content is expected to be a key factor in the demand for anime content over the forecast period. The growing number of anime production companies and film artists also contributes to the growth of the anime market share.
Recent anime market trends, which have driven sales of anime content, include advances in computer animation techniques. Anime makers are reducing production costs through the use of development techniques. The number of production companies operating in the global anime market has increased dramatically, creating many growth opportunities in the market.
The growing propensity of millennials to watch anime content and the increase in disposable income in emerging markets have created growth opportunities in the anime market.
With the rapid expansion of distribution channels such as Crunchyroll, Daisuki, Netflix, and Amazon, the anime market has gained a surprising number of new consumers. The availability of live entertainment and internet streaming of such content has led to the growing popularity of anime.
Additionally, the growing use of cutting-edge technologies such as blockchain and artificial intelligence (AI) in anime games to enhance the overall gaming experience bodes well for the expansion of the anime market.
Entertainment with anime is becoming more and more popular all over the world. Popular anime series include Naruto, One Piece, Hunter X Hunter, and Dragon Ball Z. Anime comics, also known as manga, are growing in popularity among anime fans around the world.
Key facts of the market study
Between 2022 and 2032, the live entertainment segment is expected to lead the anime market with a share of 8,366.3 million, growing at a CAGR of 9%.
Additionally, merchandising contributed over 29% of global revenue in 2021 and the anime industry is expected to expand over the forecast period.
The online delivery category is expected to grow with the fastest CAGR during the forecast period. The increase in sales of anime content through application games and Internet streaming platforms, especially in overseas markets, should fuel the growth of the segment.
In 2021, Japan has the largest market share, at over 43.0%, and is expected to maintain its dominant position throughout the projected period. Japan is known for being a reference point for animation studies. There are around 622 animation studios in Japan, of which over 542 are in Tokyo alone.
The Middle East and Africa (MEA) regional market is expected to grow at a CAGR of 9.4% from 2022 to 2032, thanks to the growing fan base of anime content.
“The growing popularity of anime content is expected to drive the anime market during the forecast period. The growth of anime games and rising demand for online distribution of anime content are expected to generate a significant part of anime sales will continue,” said an analyst at Future Market Insights.
The presence of multiple players in the anime market makes it more competitive. The number of distributors and producers of items in the anime industry has increased significantly in recent years. As merchandise and licensed items have become more competitive, the value chain of the global anime market has expanded.
There is a growing number of creative content owners who license their anime productions and game characters to a small number of distributors and producers. Evenings at the market for merchandising and licenses.
Major players operating in the global anime market include the following companies: Production IG, Inc, Madhouse Inc, Kyoto Animation Co, Ltd, Toei Animation Co, Ltd, and Bones Inc.
Recent developments in the anime market:
Netflix has partnered with six Japanese anime developers, including Shin Kibayashi, Otsuichi, Mari Yamazaki, CLAMP, Yasuo Ohtagaki, and To Ubukata, to distribute original anime content in February 2020.
Masterpiece Studio, developer of the three-dimensional animation and creative software platform, announces the release of a free version of Masterpiece Studio Pro in November 2021. The advanced platform will offer artists and independent producers a complete VR creative suite for three-dimensional distribution. Products and figures for animation, games, and metaverse.
In March 2022, technology company Kinetics partnered with 3D animation pioneer Adobe to make 3D animation with artificial intelligence (AI) widely available to creatives.