Snapchat is making its way into the world of social media as a nuisance. At the end of 2017, the company was approaching its first year of revenue of $ 1 billion. Despite these impressive figures, only 1% of marketers actually use the platform to reach consumers. This figure is quite surprising when you consider the level of engagement of the users of the platform.
Millions of people use Snapchat every day. They examine billions of shots that are shared as stories. While users tend to be younger, older adults have also started using the platform.
What sets Snapchat apart from other social media platforms is its ability to be creative. The editing and filtering options are a lot of fun. Face swapping is a popular option, but you can add hats, change head sizes, and reverse videos. Scribbles, texts, and other overlays are also possible.
If you are considering jumping into this platform for the first time, here are some of the Snapchat pros and cons you should think about before doing so.
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Pros of Snapchat
1- is an easy way to deliver an experience.
Each social media option allows people to interact with each other or learn the details of a product they are about to buy. When using Snapchat, the environment is more informal than on Facebook or Twitter. It is a chance to give someone a quick and intimate look, which makes it easier to build relationships between individuals and brands. For Millennials, it is one of the simplest ways to build their credibility.
2- You can use geofilters with the app.
Snapchat offers users area-specific filters, called “geofilters,” for the places they visit. When in a specific area, the filter activates, allowing you to add fun drawings to any image. Businesses can also turn their logo into a filter, so people know when they have entered an authorized area for your geofilter. When people share their experiences, companies have the opportunity to further spread the knowledge of their brand.
3- Snapchat content is short and easy to consume.
Videos shared on Snapchat are only 10 seconds long. Like the stories, they are removed from consumer access 24 hours after they are shared. In order to save your videos, you must also save the content to your phone if you want to use it later. This means your content doesn’t take up much space on the phone or tablet, while the content displayed is short enough for the average consumer to engage with, even when otherwise distracted.
4- You can see who is looking at your shots.
Snapchat is the first social media platform that allows you to see all users watching their shots. This means that the “lurkers” that are on the net cannot remain in the shadows when looking at your images. From a personal point of view, this lets you know if there is anyone out there you need to worry about. From a business point of view, it provides insight into your reach, as no action is required from the other side to see post interactions.
5- Snapchat collects shots of specific events to create unique stories.
This feature is perhaps the most popular option Snapchat offers users. If you attend an event with many people, the platform collects the shots of the users attending the event. All the shots are then inserted into a single story that everyone can access. It’s like searching for a hashtag on Instagram, only you see live images or videos from someone else’s point of view. Create a way to make everyone feel connected, even if you’re a stranger in real life.
6- consumers can communicate directly with companies.
The Snapchat app allows customers to communicate with businesses by replying to Stories or snapping in person. Businesses can also take their own businesses. Many organizations run promotions where a customer must snap a company product to be included. This makes it easier for customers to become brand ambassadors while you offer them something in return.
7- Snapchat has a useful Discover feature.
With the Discover function, users can discover premium content from external publishers. The team of journalists working with the app have integrated their own content into this feature. Posting content on this platform quickly increases reach and awareness, especially since the average user accesses the app about 20 times a day, spending almost as much time on this platform as users do on Facebook.
8- Commercial content on Snapchat seems less disruptive.
Scrolling through the Facebook newsfeed, there is a post that seems out of place. You will see “sponsored content” in the corner. You’re probably getting this ad because you were searching for something similar online or on your mobile device. On Snapchat, it’s natural for people to search for ads. Images, videos, and trailers feel like a normal part of the user experience in the app.
9- It’s easy to connect to the platform and get started.
Creating your Snapchat ID is as easy as logging into a Twitter account or any other social media profile. Due to the privacy protections associated with this platform, no personal information is shared, including your real name. So you connect with other people by sharing your ID through other means and platforms. Privacy settings cannot be ignored either.
10- You can post content on Snapchat that you wouldn’t post anywhere else.
If snaps aren’t connected to a story, they have a 10-second duration before “disappearing” from the app after opening. This limits consumer access to images that you might not want to share with the whole world. Even if images are stored on Snapchat’s servers, the content will disappear from access after 30 days. While users can take screenshots of the app, the snapshots associated with the story also disappear after 24 hours. That means everything on this platform is temporary.
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List of Snapchat cons
1- Stories on Snapchat are only available for a limited time.
You have the option to save your videos or snapshots. People who follow your posts can see the shared content for a maximum of 24 hours. That means your content is disappearing every day. If you want to stay relevant from a marketing standpoint, you’re forced to create fresh content every day for those who follow your stories. That means you can run limited-time promotions, of course, but it also means your content can be quickly forgotten.
2-Snapchat’s audience is rather limited.
Although Snapchat is on track to break the $1 billion mark in 2018 or 2019, there is a limited audience using this social media platform. The average person on Snapchat is between 12 and 34 years old. Most social media platforms start out this way, including Facebook, which was originally used by college students but is now used by 62% of adults.
3- Snapchat doesn’t offer many analytics options.
You can interact with this social platform by seeing views or screenshots of shared images. There is information about who is viewing clips or parts of your story, as well as the accounts that took the pictures. These are called ratings and are the only source of feedback currently available on this platform from a marketing perspective.
4- There is no official re-sharing option.
The only way to re-share shared content via Snapchat is to take a screenshot of the shared content. The application does not allow you to share content with others like other social media platforms. Even if you take a screenshot, the only option to share content is to use other apps or platforms. This makes it difficult to plan activities, network or engage a community, especially if you are trying to build your business profile on this platform.
5- Most of the content shared on Snapchat is useless.
What is shared on Snapchat would be better classified as “internet pollution”. You will find shots and videos of people trying on new clothes, singing on a car trip or taking selfies after selfies. Most people who use the app share content that helps them connect with family and friends in a way that allows everyone to see elements of everyday life together. If you’re not interested in this type of content, Snapchat can seem like a huge waste of time.
6- Snapchat videos are meant for portrait viewing.
While this problem doesn’t affect the younger generation so much, viewing vertical videos is unnatural for those used to the horizontal experience. However, videos on Snapchat are permanently mounted vertically, which means they stay that way even when you move your phone horizontally. This is possibly the worst way to see a video that has ever been invented. Horizontal formats can also be used, but if the story is full of different formats, it becomes difficult to keep users engaged.
7- Many users find Snapchat engaging.
While not everyone is attracted to the type of content shared on Snapchat, those who are find the sharing options very engaging. They can spend a lot of time using the different filters to create unique looks to share with others. Just as instant messaging and text messaging attracted people’s attention when these technologies were first introduced, Snapchat is achieving a similar result.
8- encourage misbehavior.
Many shots are shared on this social media platform showing people driving. In the US state of Washington, being caught doing so is tantamount to a drunk-driving charge. Driving under the influence of electronics slows down reaction times, distracts you from the road and puts your life at risk. If you are caught taking photos while driving in Washington, fines start at around $ 130. Car insurance rates will also rise due to the stigma associated with it.
9- It’s not that easy to add friends on Snapchat compared to other social media platforms.
On Facebook, Twitter and other social media, you connect with your friends by looking for their real names. If you want to add friends on Snapchat, you have three options. You need to know their Snapchat ID, have their Snapcode (a QR code) or have their contact information entered into the phone. This is because your snaps come straight to them, just as if you need a person’s phone number to send them a text message. Without this information, it is not possible to connect.
10- Snapchat’s interface can be problematic.
Unlike other social media apps or platforms, using Snapchat means scrolling a lot. There aren’t many buttons to click. Just slide your finger in either direction until you reach the desired functions or menus. Because it interacts with hand gestures, Snapchat can send the user to a place they don’t want. Then you have to swipe your finger backwards and then again until you reach the desired destination.
11- Pictures shared on Snapchat don’t always disappear.
To restrict consumer access to shared images in the app, the file extension is changed to prevent access. If you access the image to change the file extension back to how it was originally shared, you can access the image again. In addition, the files remain stored on the server for at least 30 days. While there are limitations, the statement that images are “deleted” is not technically correct and could pose a security issue for some people.
Snapchat ins and outs offer a fun way to interact with others and organizations through an image-based platform similar to Instagram. Like other emerging social media platforms, it is still growing and developing its identity, which means demographic access is somewhat limited. Snapchat also creates a modern vibe with unique reach potential that everyone should consider, regardless of whether they use it for personal or commercial purposes.