10 Pros and Cons of Wix Websites

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What is Wix?

Wix is ​​a website-building tool that aims to enable people with no coding knowledge to create their own website or online store.

How many people use the Wix Website Builder?

Wix is ​​one of the most established website building companies: it was founded in Israel in 2006 and now employs 5,000 people. And it has a very large user base: Internet statistics company estimates that it currently powers just under 8 million websites.

This makes the company larger than many competing platforms like Squarespace, Jimdo, and Weebly, all of which have significantly smaller user bases.

Wix’s size matters because it reduces the risk of the company shutting down and taking your site with it.

That also means you can expect regular feature updates.

Wix offers users a free and a premium solution for creating a great-looking website. With over 10 years of experience in the industry, there are a few pros and cons of Wix websites to consider.

What are the advantages of Wix websites?

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1. You receive upgraded design templates.

With Wix’s drag-and-drop design features, you can create a modern website in minutes. This is how you can get online with a commercial or personal website without much investment.

Some of the templates are limited in the free version, but otherwise, you get an instant and solid user experience.

2. The interface is intuitive and useful.

It’s not the prettiest back-end interface you’ll find in a website builder today, but it’s incredibly useful. All the tools you need are just a few clicks away.

You also get template customization guidelines and tools, even with the free plan, so your website can adapt to your brand’s look.

3. You’re not locked into long-term plans.

In order to get an affordable premium deal, many website providers sign contracts for 24 to 36 months. You don’t have this problem with Wix. If you want to upgrade from the free option, you can try it for as little as $5 a month and cancel anytime.

4. Wix takes care of your site security without compromising speed.

Wix sites are faster than average out of the box. Since the website is hosted on a Wix server, you don’t have to worry about security.

This means you have to be more concerned with designing your website and consuming the services you have purchased from the various premium plans.

5. You receive an all-in-one solution.

If for any reason you have a problem with your website, all you have to do is contact Wix to get the solution you need.

There is no time to troubleshoot or deal with plugins or widgets that may not be working properly.

You can contact customer service via email, phone, or through an interactive FAQ page.

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What are the disadvantages of Wix websites?

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1. The starter plan doesn’t remove ads from your site.

Advertising on your site should benefit you, especially if you pay a commission. At Wix, the entry-level plan, which costs around $5 per month, doesn’t remove Wix-based ads from your site.

To remove the ads, you need to switch to a different monthly plan that costs more than most of the website-building competitors currently available.

2. There are no unlimited plans.

Wix sites do not offer unlimited bandwidth or storage on any plan. This also applies to corporate and business plans that are sold at premium rates.

3. Drag and drop designs can limit your creativity.

Although the website builder has improved significantly over the past few years, there are still some limitations. You can drag and drop objects anywhere rather than in locked fields, but getting a design to look and work the way you envisioned can still be a chore.

In fact, designing a website on Wix takes a lot longer than most people would think.

4. The App store on Wix doesn’t really offer apps.

Adding functionality to your Wix sites is easy with the app store on offer. The only problem is that most of the applications are not real applications.

You can add I-frames to your website instead of real functionality. These are easy to install and work well, but they’re not the ideal solution that many desire.

5. SEO is a pain in the neck with Wix.

With Wix, you have access to an SEO wizard that can help you optimize content, but the techniques offered are a bit dated. The focus is on targeting, clustering, and keyword placement without considering other aspects of modern search engine optimization. While not a headache, it is a downside for those looking for a website in the long run.

The pros and cons of Wix websites show that it is a good website builder for beginners that anyone can use to get online. It might not be the best solution for advanced users and the cost might be higher than other options, but ultimately it does the job.

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Wix vs Shopify: What’s the main difference?

Wix offers beginner-friendly eCommerce features geared towards small online stores with less than 300 products.

Instead, Shopify is suitable for much larger stores as it is designed to easily handle thousands of store items. Wix’s Business Basic plan starts at $ 23 per month while Shopify Basic costs $ 26 per month.

Wix pricing plans

Specifically, there are two main price categories on Wix which are Website Plans and Business and eCommerce Plans. Website plans are suitable for users who want to create and showcase their elite websites.

On the other hand, the Business and eCommerce plans offer you cool features to help you kickstart your online business. Let’s find out the first part of Wix pricing, see how much Wix costs per month, and see what types of pricing options are available in each category above.

Wix Website Plans – 4 pricing plans

1- Wix Connect domain plan

Price: $ 4.50 / month

This is the simplest Wix website pricing plan as it gives you some features to basically launch a small website.

You will benefit from a custom domain name. This helps improve the credibility of your brand and the professionalism of your website.

Plus, the Connect Domain plan gives you 1GB of bandwidth and 500MB of storage. However, your website will not be able to load and display data smoothly when it begins to be accessible to more visitors.

More importantly, you can contact Wix customer service when you get stuck with any issue related to your website because they offer 24/7 customer support for this plan as well.

2- Wix combo plan

Price: $ 8.50 / month

This second Wix pricing package is suitable for your personal use and includes more advanced features than the Connect Domain plan.

While using Combo, you will receive a free voucher to own your custom domain for 1 free year. There are a variety of domain categories for Wix to choose from such as: .net, .com, .org, .info, .biz, .rocks, .co.Uk, and so on.

Furthermore, using the Combo plan also means that you can upgrade the bandwidth and storage capacity of your website. Specifically, you’ll get 2GB of bandwidth and 3GB of storage.

Another added benefit of the Combo plan is that it allows you to upload 30 minutes of video and stream your live video for up to 10 minutes. Finally, you will receive a free SSL certificate to secure your website and receive 24/7 customer support from the Wix team.

3- Unlimited Wix Plan

Price: $ 12.50 / month

Similar to the previous plans, Unlimited also offers basic features including a custom domain, 1-year free domain, Wix ad removal, free SSL certificate, and 24/7 customer support. However, Wix has started to make huge changes to this plan by adding some superior features over the Connect Domain and Combo package.

By purchasing the Unlimited plan, you can integrate the Visitor Analytics app with your website and use it for free for 1 year. This app has an intuitive interface that supports you in effectively measuring different website metrics like page traffic, bounce rate, time on page, conversions, session duration, etc.

Additionally, Wix also provides you with the Site Booster app to help your website improve its search rankings. You can integrate the tool with your website and use it for free in 1 year.

4- Wix VIP Plan

Price: $ 24.50 / month

This rate plan is the most expensive option in the Plans category of the website. The name said it all! You will be served as a Wix VIP user. Most of its features are similar to the three previous tariff packages. However, some features have been tweaked to achieve their best capabilities. Specifically, here are some great benefits you can receive from the VIP plan:

  • Unlimited Bandwidth
  • 35 GB of storage
  • Unlimited video hours
  • Professional Logo: This feature helps you design and customize logos for your brand and online business).
  • Priority Customer Support: Your ticket will be placed in the premium queue, which means you will receive a faster response from the Wix team.

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Pricing for Wix Models

With over 800 templates, Wix has become the website builder platform with the largest collection of templates compared to other competitors like Shopify, Squarespace, and BigCommerce.

Surprisingly, the Wix team put a lot of effort into market research to ensure that each component of the theme fits well with users’ different intentions. Thankfully, all Wix templates are free and available for decorating your website.

On the other hand, you can purchase premium Wix templates to build your website faster from third parties like Wix Pro Themes. Their models will cost you from $ 149 to $ 249. However, it will get more expensive when it comes to customization. Specifically, the price will start at $ 699 for each model, which is quite high when it comes to Wix pricing.

The best templates Wix 2023 :

  • T-shirt shop website template
  • Website template of a beauty products shop
  • Website template for electronics store
  • Website template for online meditation classes
  • Dietitian website template
  • Website template for therapists
  • Bakery website template
  • Ice cream shop website template
  • Restaurant website template
  • Online fitness program website template

Cost of the Wix domain

Domain is also an essential cost that you need to take into account when calculating Wix pricing. So, how much does a domain name cost on Wix? In Wix, you can have a website domain without paying any pennies while using the free version of this platform. However, owning a custom domain will help you improve your brand credibility and make your website more memorable for customers. Therefore, you should consider upgrading to the premium versions of Wix to take advantage of the custom domain benefits.

Except for the Connect Domain package, all paid Wix versions allow you to use a custom domain for 1 year for free if you pay annually and start charging a fee only afterward. Specifically, maintaining your custom domain on your Wix site will cost you $ 14.95 / year.

Furthermore, you can also connect multiple domains to your Wix website.

Wix website creator

Wix received 4.8 out of 5 stars in our most recent research, making it the best website builder the research team has tested to date. Areas we tested Wix included: Ease of use. Draft.

wix landing page

Many people use Wix to host their blog or ecommerce store, but you can also use it to create a landing page. Wix makes it easy to create landing pages that get results. It’s a quick and efficient way to create a landing page for your campaign.

Wix FAQs

Do you have to pay for Wix hosting?

The cost of hosting is included in the monthly fee. The same goes for your domain and security. If you use the Wix free plan, you don’t have to pay anything, even if you have a Wix subdomain and Wix ads on your site.

Wix works with WordPress

Wix and WordPress are two distinct platforms used to build websites. Wix is ​​an all-in-one solution that takes care of everything for you. WordPress is open source and is available as a blogging platform ( or as a full content management system (

Can you create multilingual websites on Wix?

Yup! Create a website in your primary language and then translate it when you’re ready with Wix’s new tool: Wix Multilingual. Image backgrounds, links, SEO settings, and Wix stores can be translated into a second language.

Can multiple people have access to one Wix account?

Wix allows you to have multiple editors with different levels of authority. It is also possible to set restrictions so that some editors cannot access certain parts of the site. This is a very useful tool if you are planning to have a team to help you manage, modify or create your website.

Why use Wix instead of hiring a web developer?

Aside from the hefty price tag, most developers charge, with Wix you are responsible for your website. Not having to depend on others means you can make changes to your website at any time. It’s a great way to stay in control and keep costs down.

How much does a Wix website cost?

Wix is ​​a subscription-based business model. Then, you will have to pay the monthly subscription fee to continue using the Wix features.

Is Wix worth paying for?

If you are looking for a website builder that has a rich set of features and templates, then Wix is ​​the perfect choice for you.

Is Wix actually free?

Wix has a free version. However, it won’t allow you to unlock the advanced features that will help you improve the performance of your website. Therefore, you should consider upgrading to a premium version of Wix.


The bottom line, Wix has several pricing plans with various features to choose from. Hence, you should carefully define your expectations before choosing a package. We hope that our Wix eCommerce pricing analysis has provided you with useful information to support your purchase decision.

This article covers only a small portion of Wix pricing. In case you wish to be a Wix user, there is a lot of information you need to absorb that we would like to mention in future articles. Therefore, don’t forget to follow the odownloadform blog for more details.


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